Anyone can feel like a protagonist when it comes to the designs of Alberto Martín Pozo, the creator of the award-winning brand BOLTAD @boltadbrand, which perfectly appeals to Generation Z. Mix that with the creative lens of renowned photographer Álex Gisbert @gisbertt, and the result is an exclusive editorial that’s totally Vanity Teen-esque:
Tired on Elm Street
With a pop name that speaks to today’s youth, the editorial and its concept are captures the essence of what makes being young so enviable: the eternal will to dream, as mentioned by the team in the following commentary:
“All I have to do is dream” was the title of the mythical song by the Everly Brothers. Dreams today and always have been like a shelter in the middle of the storm. An authentic unconquerable oasis that no one can take away from us. Whether it’s the stress of life in the big city, the worries of youth, or the unrequited love… dreams only belong to the one who dreams them and, what’s even better, are totally free! It doesn’t matter that sometimes they show us a darker face in the form of a nightmare, that universe built in our subconscious will always be an indestructible barrier (I’m looking at you Mr. Kruger). Like the union between the renowned photographer Alex Gisbert and the award-winning brand Boltad, who through this fabulous editorial celebrates the pleasure of relaxation, the contemplative life, and something that can never be taken away from us: the eternal will to dream.”
| Photography: Álex Gisbert @gisbertt Photo Assistant: Pedro Martinez @pmartinezph Producer: Juan Marti @sswango Creative Direction: Dafne Vazquez Sanisidro @sukkkvvvd Alberto Martín Pozo @boltadbrand Álex Gisbert @gisbertt Stylist: Lucia Lomas @luci____ MUAH: Milena Bono @comoelnumero (x Icon Spain) Color Trading: Aida Chambó @ahyla Models: Julia Galeano @juliagaleano_ Oliver Andreas Cortés @spikey.sunflower Lucia Pacha @luciapacha |