By Julia Radovich
On March 6, 2025, Jenny Fax unveiled its Autumn/Winter 2025 collection at École Duperré in Paris. As always, Taiwanese designer Jen-Fang Shueh pushed the boundaries of conventional fashion, presenting an eccentric, multi-layered vision where past, future, and personal identity seamlessly merge.
The AW25 collection is not an escape from the digital world-it’s a challenge to it. Jen-Fang admitted that she was drawn to religious themes while designing: “Right now, everything feels so chaotic, especially with social media – TikTok, trends— it’s like people are getting lost in it. I wanted to create a space for stillness and reflection.”
Yet, her work is anything but quiet. On the contrary, AW25 feels like a manifesto of self-expression. Oversized silhouettes, structured leather pieces juxtaposed with airy fabrics, bold layering, and unexpected combinations-all of these elements reflect the designer’s rebellious yet deeply personal approach.
One of the most striking details of the collection was the backpacks featuring religious imagery with the phrase “I once was lost, but now I’m found.” This theme ties back to previous seasons. Jen-Fang recalled how a backpack from the last season, featuring a saint-like figure inspired by biblical illustrations, unexpectedly resonated with her audience: “I made it with a touch of irony-kind of like a parody. But people saw something meaningful in it, and that really surprised me.”
For Jenny Fax, fashion has always been about storytelling. And in AW25, the message is loud and clear: fashion should not conform-it should provoke, reinterpret, and explore. This spirit is deeply rooted in Tokyo, a city where tradition and avant-garde exist side by side.
The show at École Duperré was yet another testament to the fact that Jenny Fax is more than just a brand. It is an artistic experiment, where every garment is part of a larger statement about who we were, who we are becoming, and where we are headed.
