Tokyo-meets-New York fashion brand vowels returned to Men’s Paris Fashion Week with its Spring/Summer 2026 collection. A further clarification of Creative Director Yuki Yagi’s intentions for the brand, the new collection is made up of a wardrobe of essentials, elevated through reworking classic silhouettes, material nuance, and pattern and graphic interaction. The Spring/Summer 2026 collection also continues the brands’ commitment to high quality production, with all garments manufactured in Japan.
Considering vowels’ guiding philosophy of Shu Ha Ri [Master the fundamentals of a creative practice before breaking those rules and re-conceiving the form], Yuki again draws upon a broad spectrum of references found within the brand’s New York-based Research Library and finds from travels across the globe as an informative tool in the collection’s design and production process.
This season, a palette of softer hues create a striking juxtaposition with lively graphics. Matcha, Mist, Persimmon and Lavender generate feelings of ease, while new patterns bring excitement to the range of knitwear, shirting, denim, casual suiting, and tailored menswear items. In addition to fireworks, a somersaulting Elvis, and prints that make use of photo stills, a repeated sunflower motif, achieved through a unique jacquard pattern and printing process that creates a radiant effect, refreshes the brand’s standard denim Chore Jacket. The vibrant pattern also tries its best to hide on a washed indigo denim pant. Elsewhere, the sunflower’s color is brought back to cover a relaxed fit suit, offering a more playful option next to Black, Lavender and Moss colorways.
