For Spring 2026, Tommy Hilfiger invites a new generation to step into the world of “Classic American Cool”. The campaign, titled American Dreamer, celebrates a lifestyle defined by effortless sophistication, confidence, optimism, and charm at every turn.
The star-studded cast includes Patrick Schwarzenegger and Abby Champion, bringing modern preppy style to life alongside Tommy and Dee Hilfiger, Lionel Richie, Iman, MGK, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion, and Raphael Diogo. Together, they embody a multigenerational celebration of style, personality, and joie de vivre.
Tommy Hilfiger’s Spring 2026 campaign reflects over forty years of fusing fashion with art, music, entertainment, and sport. It’s a portrait of an American lifestyle grounded in self-assurance, charm, and a love for gathering people together.
“For forty years, I’ve built my brand on endless curiosity, the belief in dreaming big, and a love of bringing people together,” says Tommy Hilfiger. “From the start, I’ve drawn inspiration from the creative voices shaping pop culture. This season, we’ve invited icons and contemporary figures across generations to one unforgettable spring celebration, sharing my world. It’s a vibrant celebration of personality and modern American style.”
