
The Trench: Portraits of an Icon isn’t nostalgia bait — it’s a quiet flex. A reminder that before logos went viral and before luxury learned to shout, there was a coat built to survive the weather. Invented in 1879 by Thomas Burberry, cut from revolutionary gabardine, the trench was designed to move, to breathe, to resist. Function first. Attitude second. The rest followed.
Now, under Chief Creative Officer Daniel Lee, the house reframes its most enduring piece through a stark, black-and-white series shot by Tim Walker. The portraits are stripped back, almost confrontational. No theatre. No costume drama. Just a collar flipped up against the wind, a belt hanging loose, hands buried deep in pockets. The trench as armour. The trench as alibi.
The cast slices across generations and disciplines — from Kate Moss to Kendall Jenner, Little Simz to Kid Cudi, Jonathan Bailey to Hikaru Utada — a collision of film, music, sport and fashion. It’s less about celebrity, more about character. Each body rewrites the coat. Each stance mutates its meaning.
A documentary film hums underneath, soundtracked by Blur — all nervy guitars and British self-awareness — capturing off-script moments between cast and crew. No grand monologue. Just presence. Just proof.
Because the trench never really left. It slipped between subcultures, soundtracked protests, walked red carpets, waited in the rain at bus stops. It absorbed whatever Britain — and the world — threw at it.
In 2026, it still does.









