Songzio presents its 26 spring summer campaign, “Polyptych”, captured by the renowned photographer Cho Giseok. This artistic campaign marks the fifth collaboration between Songzio and Cho Giseok, known for his surrealistic aesthetic and poetic storytelling.
Just as a polyptych, a multi-paneled painting whose fragmented stories only reveal their full resonance when viewed as a singular whole, this campaign constructs and deconstructs sculptural architecture, a wearable discourse on absence and presence, past and future. Presented in five chapters — order, fragments, embracing the past, tangled time, unfettered freedom — this campaign epitomizes Cho Giseok’s unique creative language, capturing the chaotic beauty of change and evolution unbound by the rules and conventions of past times.
The campaign also features as its protagonist the brand’s global ambassador, Seonghwa of Ateez. Seonghwa plays the role of a “wanderer” traveling through time and space in a world where nothing is static, but constantly glitching, remixing, and regenerating.
This campaign is a constructed chaos of contrast, a fierce rebellion against the boundaries of time, culture, and form. Songzio dissects the architecture of traditional garments, cuts them into abstracted shards, and reassembles them into daring, asymmetrical formations. In an act of radical deconstruction and reinterpretation, the Korean hanbok and the western armor are sliced, torn, and recontextualized, not to efface their historical meaning but to innovate. Garments become traces of history layered beneath bold new forms of the future.
In a world where the ancient and the avant-garde collide in silence and shadow, Songzio’s 26 spring summer campaign, “Polyptych”, reimagines its own future.
