Set It Off: Offset’s Healing Melody Out Now!

The hip-hop realm buzzes with excitement as Offset reveals his latest album, Set It Off, under the illustrious emblem of Motown Records. This album trails his 2019 smashing solo debut, Father of Four, renowned for its Billboard Hot 100 hits “Red Room” and the GRAMMY®-nominated “Clout.”

Set It Off is more than a compilation of tracks—it’s a personal voyage, described by Offset as “healing for me and a letter to my fans and supporters.” The album is a 21-track melodious expedition featuring a stellar line-up of artists such as Travis Scott, Don Toliver, Future, Cardi B, Mango Foo, Latto, Young Nudy, and Chlöe. A glance at the tracklist below reveals the enriching blend of sounds and collaborations awaiting the listener.

The official video for “Say My Grace” featuring Travis Scott is also out, capturing ethereal scenes in Pattaya, Thailand at The Sanctuary of Truth Museum, Nong Noch Botanical Gardens and the Pattaya Floating Market. Directed by Maya Table and executive produced by Offset alongside SheShe Pendleton, with Jagger Corcione as the Executive Producer/Producer, the video is a visual delight synergizing with the poignant beats crafted by the maestro trio of FNZ, Maneesh, and Vinylz.

Preceding the album’s release, Offset gave a taste of what’s to come with the tracks “JEALOUSY” featuring Cardi B and “FAN.” “JEALOUSY” swiftly gained traction on major hip-hop playlists, amassing over 76 million global streams. Its companion video, drawing inspiration from the 2001 film Baby Boy, has already mesmerized over 19 million viewers. Subsequently, “FAN” too made waves, receiving nods from Rolling Stone, Pitchfork, People, VIBE, and VULTURE, and crossing over 15 million global streams.

In “FAN”, Offset renders a tribute to Michael Jackson, showcasing his artistic flair and dancing prowess—a spectacle lauded by Billboard. His recent collaboration with 21 Savage and Metro Boomin on the 6x Platinum “Ric Flair Drip,” has catapulted him further into the hip-hop stratosphere, with the track crossing the one billion streams threshold on Spotify.

Set It Off is available in an array of formats to satisfy every audiophile’s preference – be it CD, double LP on black vinyl, red vinyl (exclusively at Offset’s store), or olive green vinyl (a Spotify exclusive). Beyond the musical narrative, Offset has merged the album’s ethos into the fashion sphere, partnering with Denim Tears founder Tremaine Emory to curate an official Denim Tears collection accompanying the album, thus intertwining the realms of music and fashion.

The album, replete with a robust tracklist (detailed below), transcends a mere musical release; it stands as an artistic statement, a narrative of personal healing, and a heartfelt letter to fans. As Set It Off resonates across the airwaves, it’s evident that Offset’s creative journey continues to flourish, offering a stirring blend of rhythm, collaboration, and personal reflection.

With its music, collaborations, visuals, and fashion elements, Set It Off is not merely an album; it’s a testament to Offset’s evolving artistry.