For the MSGM Men’s Spring/Summer 2026collection, Massimo Giorgetti draws inspiration from bike life, not just as a sport but as a true lifestyle. An aesthetic made of speed and stillness, dusty trails and urban skylines, of bodies under strain and minds set free. The bicycle becomes a symbol of forward momentum, a way to
move through the world and through oneself, marked by dust, sun, and adrenaline.
Endorphin is the new happiness.
“I feel the rush” is a statement of intent: to wear the race, to embody that surge of energy when fatigue transforms and the body feels weightless.
The iconic MAGLIA ROSA and MAGLIA GIALLA, inspired by the world’s most legendary cycling competitions, appear alongside graphics born from iPhone snapshots taken by Giorgetti himself during real bike rides. Glimpses of nature, mountains, and travel details, each print is a memory, documented directly onto fabric. Every garment is a stage of both a physical and emotional journey. Tailoring is deconstructed and sport-contaminated. The shirt becomes a technical mesh. Proportions are redefined, more functional, more hybrid. Crispy nylons for lightweight, durable, high performance pieces. Cordura is processed to look weathered by sun and street. Denim treated with grass stains and earth-toned washes to evoke the terrain.
“We wear mud on our skin and sunlight in our eyes.“
Printed mesh, perforations, bleached knitwear. The colors are inspired by the earth – they’re not bright or fluorescent, but natural and subdued. For the images that show this story and present this collection the protagonists are Milan and the boys of Collective 24.7 Fastlife. Real bikers, real bodies in motion. The collection is presented at MSGM’s flagship store through an installation by the Milan-based architectural collective Fosbury. The store and all its distinctive elements are neutralized using industrial materials — a full takeover that transforms the MSGM flagship
into a blank canvas for telling a new story. An exhibition design that wants to make the guest concentrate, not on the design, not on the architecture, but on the collection: no fiction. Just passion, pavement, and adrenaline – what creativity is perhaps losing.
