Mugler, the distinguished French brand, is gearing up to open its first store in mainland China, located in Shanghai. This move follows the brand’s successful collaboration with H&M this year and remarkable triple-digit growth in e-commerce and selected retail partners last year. Mugler’s expansion into the Chinese market reflects its strategic growth, offering consumers both indirect purchasing options through outlets like eth0s and SKP, and direct retail experience with its upcoming Shanghai store, set to open next year.
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