On 2015, genderless was fashion’s zeitgeist, from Alessandro Michele with Gucci’s runway show, passing through Selfridges’ Agender pop-up department. Pitti Immagine’s through its OPEN initiative, devoted to showcase a new generation of designers surpassing the gender sphere, introduced us to EDITHMARCEL, a brand that has gained the attention and support from fashion organizations like the Camera Nazionale della Moda Italiana among the 17 international emerging brands for the zero edition of Fashion Hub Market, showcasing its first collection at Milan Fashion Week on September 2015.
Founded by Gianluca Ferracin (@gianlucaferracin) and Andrea Masato (@andreamasato), both from IUAV University of Venice (Fashion Design and Architecture, respectively) EDITHMARCEL is brand self-described as a-sex since, aiming to eclipse the physical differences between male and female. Its first Spring-Summer 2016 collection titled (C)ouverture took inspiration from magazine covers from the twenties, like Vogue and Harper’s Bazaar, emphasizing stylised lines and minimal, rigid silhouettes.
Photographer. Luca Meneghel | Styling. EDITHMARCEL | Make up artist. Giulia Rioda | Hair Stylist. Gloria Martingnon | Models. Giovanni Brini, Gianmarco Pavan, Riccardo Milanese, Clara Santoro, Martina Nermin de Pretto