In the realm of fashion and art, the narrative is everything. It’s not just about the clothes or the model; it’s about the story they tell together. Gina Leveau and Fabrizio Ricciardi have masterfully woven a tale that delves deep into the human psyche, exploring the intricate dance between the subconscious and our actions.
Fabrizio Ricciardi, the genius behind the art direction and styling, reveals, “In this editorial, my focus was on the subconscious and its influence on human behavior.” He chose a model that would perfectly encapsulate this complex interplay. The result? A series of images that exude intrigue and mystery, compelling viewers to reflect on the hidden motivations driving the model’s enigmatic behavior.
The choice of equipment was crucial to capturing this narrative. Gina Leveau explains her decision to use a bright lens (50mm 1.4f) was due to the dim lighting and backlights present at the location. This lens allowed her to adapt seamlessly, ensuring the mood was captured in its rawest form.
Speaking of location, it played a pivotal role in reinforcing the theme. Gina shares, “We took advantage of the existing ambient light that gave us an atmosphere of isolation.” This choice created a sense of intimacy, transforming ordinary spaces into a backdrop that added depth and dimension to the narrative.
Drawing inspiration from a myriad of sources, from contemporary youth-oriented television series to the European genderless trend and Y2K fashion, Fabrizio has crafted a visual narrative that is both nostalgic and forward-thinking. It’s a celebration of diversity, contemporary fashion, and the enigmatic nature of the subconscious mind.
Post-production is where the magic truly happens, where the raw images are transformed to align with the envisioned narrative. Gina and Fabrizio, in their collaborative effort, took cues from the analog visuals of the ’90s and 2000s, known for their distinctive greenish tones. This approach added a layer of mystery, further emphasizing the theme of the subconscious.
The success of this editorial can be attributed to the seamless collaboration between Gina, Fabrizio, and their team. As Fabrizio puts it, their past experiences and the trust they’ve built over time allowed them to approach this project with smoothness and efficiency. Each member’s unique skills enriched the artistic vision, culminating in a project that is both authentic and groundbreaking.
In conclusion, this editorial is a testament to the power of collaboration and the endless possibilities that arise when creative minds come together. It’s a journey into the subconscious, a reflection on the hidden forces that shape our actions, and a celebration of the beauty and mystery of the human psyche.
Photography: Gina Leveau @ginaleveau.photo
Art Direction & Styling: Fabrizio Ricciardi @_san.serif
Makeup: Adrian Rey @skinfetish002
Hair: Gian Franco Bellido @franco_bp
Model: Ignacio Montenegro Ceruti @ignaciomceruti
Agency: TTAG @ttagtoconnect
Special Thanks: Bondage Factory @bondagefactory & Mauricio Gamarra @flackomau