Tommy Hilfiger has launched its Spring/Summer 2025 campaign, enlisting global K-pop superstars Stray Kids as the faces of the collection. This marks the third collaboration between the PVH-owned brand and the eight-member group, further solidifying their partnership and highlighting the fusion of fashion, music, and youthful optimism.
The campaign showcases Stray Kids reimagining the brand’s signature prep style, with a series of portraits that emphasize each member’s individuality while celebrating their collective energy and creativity. Tommy Hilfiger described the group as “one of the world’s most dynamic,” praising their relentless drive and unique vision.
The SS25 collection draws inspiration from Tommy Hilfiger’s lifelong love of the nautical lifestyle, blending classic prep aesthetics with bold maritime influences. Key pieces include Breton and Ithaca stripes on heritage shirting, a varsity bomber jacket featuring a rope logo detail, lightweight linen blazers, and crisp polos. Playful touches like chain-link and flag prints add a modern twist to refined silhouettes, embodying what the brand calls “New American Prep” – a seamless blend of Ivy League heritage and coastal ease.