#OnlyOneEarth. Today, fashion cannot fall behind in two important fields: Metaverse and Sustainability, two areas that seem both a challenge and an opportunity for the industry. With World Environment Day being tomorrow June 5, one of the proposals that seem to bring an optimistic vision about the future of fashion, technology, and sustainability is the “Digital Upcycling Project” by Tilda, the first artificial intelligence (AI) artist developed by LG AI Research, who will present at the Metaverse her first solo capsule collection made in a sustainable way from physical and digital waste. The collection is intended to raise awareness about the things we can do to reduce our carbon footprint, both physically and digitally, in order to help the planet.
Tilda made her debut as a designer and artist at New York Fashion Week last February when she collaborated with designer YounHee Park of the brand Greedilous in creating the art and prints of the pieces that would appear on the ” Flowers on Venus” collection, of which only 13 images were used for the collection, with the rest being discarded as digital waste. This experience would be one of the precursors of her upcycling project.
Tilda’s Digital Upcycling Project
Tilda’s Digital Upcycling collection presents two types of upcycling: 1) the upcycled digital waste, derived from the remnants of the Fashion Week images, and 2) the physical upcycling of second-hand denim and fabrics. As a result, a new form of zero-waste fashion is presented as the pieces of the collection are generated from the reinterpretation of digital waste (in items, colors, patterns, etc.) in combination with secondhand clothing incorporated into new and unique designs composed of 13 jackets, 14 pants and 3 hats.
The collection will be launched globally online at dupbytilda.com, Tilda’s Metaverse store. Proceeds from the collection, according to the press release, will be donated to support marginalized artists who support environmental causes.
Our Own Digital Upcyclying Project
Tilda’s collection is part of the UN Environment Programme’s (UNEP) World Environment Day initiative, inviting us to participate in its online inbox clear-out campaign, which consists of deleting the old or spam emails we don’t need in order to reduce the carbon footprint we generate by keeping those emails as unused data, which contributes to our carbon footprint by using up storage energy.