For one weekend, Nugnes 1920 transformed its historic space in Trani into a fully immersive universe dedicated to Dolce&Gabbana — a collaboration that celebrated Italian craftsmanship, Mediterranean culture, and the timeless allure of the Dolce Vita.
Conceived as a complete takeover of the boutique on Corso Vittorio Emanuele, the project saw Nugnes 1920 reinterpret its refined retail identity through Dolce&Gabbana’s unmistakable visual language. The house’s iconic “Blu Mediterraneo” motif enveloped storefronts and interiors alike, creating a cinematic atmosphere where fashion, design, and beauty merged into a singular Southern Italian fantasy.
Ready-to-Wear collections interacted with Accessories and pieces from Dolce&Gabbana Casa, including the vibrant Blu Mediterraneo, Carretto Siciliano, and Maiolica Verde lines. Upstairs, guests entered the world of Dolce&Gabbana Beauty through an intimate Beauty Station showcasing cult fragrances such as Light Blue and Devotion, alongside eyewear from the new Devotion collection and the exclusive collaboration with Ray-Ban.
More than a retail activation, the collaboration highlighted Nugnes’ evolving role as a curator of luxury experiences in Southern Italy — one capable of merging international fashion narratives with local culture and hospitality. Coffee rituals by Bialetti, wines from Donnafugata, and pastries by Fiasconaro completed the immersive experience, turning the boutique into a multisensory portrait of contemporary Italian living.
As the “Blu Mediterraneo” installation remains on display throughout the weekend, Nugnes 1920 and Dolce&Gabbana reaffirm a shared vision of luxury rooted in atmosphere, heritage, and emotion.
