| At Paris Fashion Week, the opening night of PUMA’s immersive brand experience was dedicated to an undisputed icon: the Suede. Taking center stage in the French capital, PUMA celebrated the shoe’s legacy across basketball, 90s / skateboarding, street culture, and more. PUMA’s close friends and family were on hand for the occasion, including the likes of Skepta, fakemink, Arlo Parks, Doni Nahmias, Phyno, Lancey Foux, Pa Salieu, Kai Isaiah Jamal and Shay, while music was supplied by Andy4000 and Naomi Clement. Through a showcase of defining moments from 1986 to 2026 and beyond, the experience unfolds across concept-driven spaces tracing the Suede’s evolution from its origins to its present-day influence. Curated environments are brought to life through multimedia installations, storytelling moments, and product displays. Collaborators including Samutaro, Welcome, and 114 Index further activate the space through curated programming. Following the invite-only kick-off, Suede House will be open to the public throughout the week. PUMA Suede House 7 Rue Froissart, 75003, Paris |
| ABOUT PUMA SUEDE |
| The Crack, the Clyde, the States, and then the Suede. One shoe, many names, one incredible legacy. The Suede is a design with unmatched history: lofted up on the Olympic podium, worn on the NBA court by Walt Frazier, and embraced by New York City B-boys and skateboarders. PUMA’s first-ever “lifestyle” shoe was the Crack, which was launched in 1968 for the Olympics in Mexico City, where it was famously raised up in the hand of track and field athlete Tommie Smith. In 1973, Walt Frazier added his spin on the silhouette, creating the Clyde. Following Frazier’s era, the shoe became known as the Suede, named for its signature upper material. With the rise of B-boy crews and hip-hop, the Suede was adopted into that growing scene. Finally, when it debuted in the UK during the 1980s, it arrived with the name States, as a nod to its popularity overseas. Thanks to this unique history, the Suede is considered an icon today. |
