The House of Mugler launches a new series in dialogue with the performance artiste David Hoyle. This original series casts an irreverent and incisive spotlight on the House’s enduring relationship with theatricality, camp, and transformation.
Through a sequence of short-form episodes, the series positions Hoyle as both host and provocateur, guiding viewers through the architectural codes and silhouettes of Miguel Castro Freitas’ first designs for Mugler, The Wardrobe of Identities SS26 Pre-Collection.
“With this series, we wanted to shine a light on the camp, iconoclastic heart of Mugler,” said Creative Director Miguel Castro Freitas. “I’ve been a longtime fan of David Hoyle for his wit, disruptive spirit, and glamour – aspects that are all essential to Mugler, as well. This is about celebrating community and joy.”
A mix of sharp commentary, visual intensity, and high-concept storytelling, the digital series reaffirms Mugler’s commitment to performance and clothing as a transformative act. Each episode focuses on a distinct theme of ‘how to wear Mugler’ with a tone that remains daring, subversive, and unapologetic.
David Hoyle added: “Mugler has always been about metamorphosis and the courage to exist beyond boundaries. This collaboration, which I had full creative liberty, lets us play in that space where fashion meets philosophy, humour meets political provocation, and the body becomes a battleground for beauty.”
CREDITS
Creative Director: Miguel Castro Freitas
Performance Artiste: David Hoyle
Filmmaker: Lee Baxter
Styling & Hair Style: Liquorice Black
Production Assistant: Ben Brosnan