Saint Laurent, currently the biggest ‘cash cow’ within the Kering Group and surpassing the market sales of other group brands like GUCCI and BALENCIAGA, has recently opened its largest flagship store to date on the prestigious Champs-Élysées in Paris.
The new store features a fresh design concept by Anthony Vaccarello, constructed with materials like concrete, colored marble, and dark wood. A key highlight is the placement of a neon light art sculpture by Cerith Wyn Evans in the main position of the double-height entrance hall. The overall store style merges Saint Laurent’s luxurious sophistication with a futuristic atmosphere. The Champs-Élysées store, being the brand’s largest flagship store to date, is set to become a leading presence in Saint Laurent’s network of boutiques and reflects the brand’s continued determination to forge ahead.