Prada: Ready for Summer in East Hampton
Luxury Italian fashion brand Prada is ringing in the summer season in style. The brand has just reopened its East Hampton store located at 2 Newtown Lane, showcasing a vibrant new design that’s perfect for the warmer months ahead.
A Bold, New Look for Prada East Hampton
The store’s décor, meticulously crafted by the Prada design team, flaunts an eye-catching ivory and vivid blue striped motif on both the carpet and walls. A white neon sign illuminates the space, offering a fresh take on the iconic Prada triangle logo. Large wooden wall etageres and tables elegantly display and highlight the merchandise, adding to the store’s overall appeal.
This redesign comes less than a year after Prada originally opened its doors in the Hamptons last July, marking the brand’s first foray into the area. The original design, featuring ivory and green stripes and a green neon sign, offered a unique interpretation of the Prada logo.
A Store That Has It All
The newly redesigned store, encased by a series of expansive windows, spans 1,600 square feet. It houses Prada’s women’s and men’s collections of ready-to-wear, leather goods, footwear, and accessories. But the store offers more than just the standard collections. It will also present an exclusive product line and a special collection designed specifically for the Hamptons.
A Unique Shopping Experience
As Prada’s only store in the Hamptons, the East Hampton location offers a unique shopping experience for customers in the area. With its fresh new look and exclusive merchandise, it’s a must-visit destination for fashion enthusiasts this summer.



