Marine Serre has taken Seoul by storm — marking an extraordinary new chapter for the Maison with the opening of Marine Serre Hannam House, its first global flagship store, located in the heart of Seoul’s creative district, Hannam-dong.
To celebrate this milestone, Marine Serre hosted an intimate dinner bringing together the Marine Serre community and VIP guests for a unique evening that embodied the brand’s spirit of transformation, sensuality, and connection.
Among those attending were: Rowoon, Natty, Heyoon Jeong, Lia Kim, Lim Kim, Heejung Park, Yugo, Qjin and Qwon.
The dinner captured the Maison’s signature philosophy of regeneration and authenticity — a moment suspended in time, where long-time collaborators, local creatives, and friends of the brand came together in celebration of craftsmanship and shared energy.
A New Temple of Regeneration
The next day marked the official opening of Marine Serre Hannam House, a bold new space reflecting the Maison’s visionary spirit.
More than a boutique, the Seoul flagship offers a ritual journey inspired by the cyclical nature of the Moon — the House’s most iconic symbol.
Blending wood and metal, light and scent, the two-story space reflects Marine Serre’s distinctive aesthetic — where spirituality meets luxury and fashion transforms into a sensory experience.
The opening gathered Marine Serre, her community, and a circle of VIPs including Rowoon, Natty and Misook Lee, celebrating the Maison’s first-ever permanent home — a symbol of its evolution into an elevated and timeless form of luxury.
A Night to Remember
The festivities culminated in an afterparty at Kockiri, where the Marine Serre community reunited once more in a joyful, celebratory atmosphere.
Music, laughter, and shared emotion filled the night — a beautiful reflection of the Maison’s inclusive and deeply human spirit.
