Following the unveiling of her Fall-Winter 2025 collection at La Monnaie de Paris on March 10, Marine Serre now presents the visual campaign of the season — expanding on and reinterpreting the themes introduced in that landmark show.
The event marked a defining moment for the House, signalling both personal and creative evolution. Through the prism of illusion, symbolism, and transmission, the collection introduced a new silhouette: powerful, precise, and sensual. Strong tailoring, cinched waists, and bold shoulders evoked the femme fatales of the 1950s and 1980s. Every line, volume, and detail reflected a maturing creative voice — rooted in bold femininity, poetic strength, and a determination to challenge surface appearances. Grace met radicality; beauty revealed complexity.
It is from this spirit that the Fall-Winter 2025 campaign emerges.
Echoing the cinematic tone of the show, the campaign unfolds in three acts, imagined by photography duo Julia & Vincent and videographer Adrien Lallau. Shot across three distinct cities, each chapter offers a unique interpretation of the collection, drawing on cultural and cinematic references dear to Marine Serre.
ACT I: MORNING IN PARIS
Set in the heart of Paris, the first chapter playfully deconstructs bourgeois French codes. Filmed in a Haussmann-style apartment at dawn, it channels the spirit of Nouvelle Vague cinema: a love story where the woman holds the power, navigating a subtle game of seduction and distance.
Ballet flats, sailor stripes, a strand of pearls — iconic symbols of Parisian elegance — are reimagined with modernity and strength. The morning setting plays with familiar imagery: the rising sun, breakfast rituals… but always with a twist. A contemporary femme fatale — free, ironic and unapologetically in control.
This chapter spotlights three signature accessories of the season: the Aurora bag — sleek and sophisticated, a new addition to the House, the now-iconic Strike bag, presented in both a tonal black-on-black Moon all-over version and a striking Inverse Tan edition as well as the All Over Moon ballet flats.
The next two chapters will be unveiled soon, continuing this layered exploration of radical femininity, sensual mystery, and timeless style.
Stay tuned. The story has only just begun.
Photographers: Julia et Vincent @juliaetvincent
Models: Dalton @itsdaltond / Vincent Lacrocq @vincent_lacrocq
DOP: Adrian Lallau @adrienlallau
Set designer : Enzo Selvatici @enzoselvatici