The upcoming Chinese New Year, aligning with the Year of the Dragon holds special significance for Maison Valentino. The Maison has unveiled its 2024 Chinese New Year Collection to celebrate this auspicious occasion. This exclusive range features rich red garments, blending the holiday’s traditional color with Valentino’s iconic Rosso Valentino.
The collection reflects the Maison’s deep respect and appreciation for local culture while showcasing its creativity and craftsmanship. Brand ambassador Yang Yang headlines the campaign, conveying New Year greetings through lanterns adorned with the red VLogo, a central motif of the collection. This VLogo, a tribute to Haute Couture and the Maison’s heritage, adorns each piece of the collection, spanning clothing, shoes, accessories, and bags.
Designed for both men and women, the collection offers a variety of styles in the vibrant Rosso color, a symbol of luck and prosperity. The collection introduces a sophisticated palette of red and beige for men, evident in items like the Valentino Garavani One Stud sneakers and the Valentino Garavani VLogo tote. These pieces add a touch of elegance and sophistication to casual attire, embodying the festive spirit of the Chinese New Year.
