The Prélude collection, spearheaded by LVMH, was born of an in-depth reflection on the creative reuse of mainly unsold products from the biggest fashion houses, as well as fabric scraps from Nona Source (a platform created thanks to an international LVMH intrapreneurship programme) and weturn (a start-up awarded a LVMH Innovation Award in 2022). This innovative initiative illustrates the Group’s commitment to more sustainable and circular fashion.
LVMH is emphasising two major ambitions with the innovative Prélude collection. The first is to imagine and produce a desirable and commercial collection, while remaining faithful to the Group’s own demands for excellence and refinement. The second is to guarantee the complete anonymity of the original products in the creative process, to offer unique and innovative pieces.
The initiative was launched by LVMH under the creative direction of Kevin Germanier, one of the pioneering upcycling designers, at the LIFE 360 Summit last December, where the Group unveiled the first results of its environmental strategy. The creative process revolves around the art of “creating”, “deconstructing” and “recreating”, while pushing back the limits of raw materials.
Prélude is highlighting the development of new skills, enabling an unprecedented level of creativity to be achieved. These include strip-cutting to weave new textiles, unravelling to re-knit original pieces, and the art of crochet. The collection offers a back-to-basics aesthetic, using just one thread or strips of fabric to weave them in a quest for harmony and excellence, reinventing the creative cycle while exploring new creative frontiers.
This approach fully embodies the Group’s commitment to even more responsible and desirable fashion. It marks the prelude to future creations that are even more ambitious and sustainable, in conjunction with LVMH Circularity, for example to recycle certain elements left over from the productions of the Olympic and Paralympic Games Paris 2024.
