GARCIAS unveils its SS25 campaign titled “THE BREAKOUT”, a raw and cinematic exploration of individuality, cultural energy, and fearless transformation. Shot through an arresting lens that fuses fashion with emotional depth, the campaign captures the brand’s signature spirit — unapologetic, sensual, and rooted in the power of origin stories.
Directed creatively by Nicolas Martin Garcia, founder and visionary behind GARCIAS, the campaign is a declaration of rising beyond boundaries — personal, cultural, and systemic. THE BREAKOUT doesn’t just showcase garments, it tells a story of self-emancipation, elevating fashion into a language of identity and resistance.
The campaign was brought to life through a collaborative and artistically charged team:
• Art Direction & Set Design: @cest_le_fad
• Photography: @alessiopanichi_
• Assistant Photography: @giorgia_zamb
• Assistant Styling: @itsjuansev , @blendanaoto
• Hair: @fujiwara_takahashi
• Make-Up: @micheladragonee