FENDI Casa has inaugurated its first flagship store in China, located in Shanghai. This opening marks the third flagship store for FENDI Casa, following those in Miami and Milan. Part of the Fashion Furniture Design joint venture formed last year by FENDI and Design Holding, the new store is set to expand FENDI‘s furniture business.
Spanning 8,100 square feet over two floors, the Shanghai store’s interior design was executed by an in-house team. It features quintessential FENDI visual DNA elements, such as the “FF” logo, “Karligraphy” logo, “Pequin” stripes, and the iconic FENDI yellow graphic.
The store is segmented into various areas, showcasing the full range of FENDI Casa designs. Highlights include the “Blow Up” sofa by Controvento, “Five” chair by Studio Marcel Wanders, “Clouds” and “Mirage” beds by Chiara Andreatti, “Totu” table and “Groove & Groovy” chairs by Toan Nguyen, and the “Gran Pliè” sofa and armchair by Thierry Lemaire.
