The fashion world is a tough place to crack, and making it to even one year is a feat. Five years? That’s a major milestone. Eli Russell Linnetz, ERL’s founder and creative force, is celebrating just that. This year marks the fifth anniversary of his brand, a testament to his unique vision of California living.
Operating out of Venice Beach, Linnetz infuses his collections with a signature optimistic and laid-back vibe. His latest offering, recently showcased in Paris during Fashion Week, reflects a thoughtful approach to menswear. Following the Los Angeles fires, Linnetz focused on essential pieces, creating a curated collection presented in a lookbook format. The line features sophisticated, pastel-toned coats crafted from innovative fabrics, some lined with classic Californian shearling, showcasing avant-garde shapes. ERL also explores a more refined direction with tailored nylon pieces. Comfort remains key with cozy knitwear, including uniquely shaped and proportioned down jumpers. Classic American shirts and jeans round out the collection, exuding an effortless, vintage-inspired richness.
No strong collection is complete without the right finishing touches. The highly sought-after “Vamp shoe” returns in fresh materials and colors, including corduroy and a frosted blue foam. The anticipated ERL “High top vamp skate” debits in black and brown suede with neoprene lining. Skater belts crafted from crocodiles and various leathers signal a new chapter in ERL accessories.
