The Beach Club 2025 collection by Casablanca is a vivid summer daydream—a blur of warm skies, shimmering horizons, and fleeting seasonal memories. Drawing from the brand’s signature style, the collection reimagines the summer landscape with gradients of deep blues, soft pinks, and vibrant oranges, capturing the ever-changing beauty of twilight over the ocean.
For the campaign, photographer Jeremy Soma takes us to the volcanic shores of Tenerife. Known for his bold use of color and subversive imagery, Soma blends moody skies and mirrored reflections to create a surreal atmosphere. The contrast of the rugged black-sand beaches and a vintage Mercedes convertible against the endless ocean feels like a modern postcard from an unforgettable adventure.
This collection is all about fluid versatility. Designed to transition seamlessly from the beach to an elegant dinner party, it features standout pieces like a ruched, cropped polo paired with tailored shorts, a knit dress worn by model Julia Pacha, and swimwear for both men and women. The refined palette of blue, aqua, white, and orange ties every piece together with effortless sophistication.
