AMIRI’s Pre-Spring 2025 collection draws inspiration from the behind-the-scenes charm of Hollywood’s rising stars, capturing their off-duty style. Influenced by the city’s after-hours culture, the collection merges classic silhouettes with modern details, offering a versatile wardrobe that seamlessly transitions from day to night.
The campaign takes place at The Benjamin, a vintage-inspired cocktail bar that sets the tone for the collection. The venue’s muted tones and rich textures mirror the sophisticated yet understated aesthetic of the clothing.
Key pieces from the collection include reimagined AMIRI staples, featuring prints and embroideries that nod to old Hollywood glamour. Dice, billiard balls, and cues adorn the designs, adding a nostalgic touch. Emblems inspired by the AMIRI Lounge further honor Los Angeles’ history of counterculture and rebellious spirit, tying the collection to the city’s iconic legacy.
By combining timeless elegance with contemporary edge, AMIRI’s Pre-Spring 2025 collection offers a fresh take on Hollywood-inspired fashion, making it perfect for those who embody the allure of after-hours life. The collection celebrates the effortless cool of the city’s rising stars while paying tribute to its rich cultural history.