ZIMO unveiled her SS25 collection during Paris Fashion Week on Thursday, September 26th.
Titled Recycled Resilience, ZIMO’s collection was inspired by the challenges of the late 1990s to early 2000s Asian financial crisis. It honors the resilience and hope of individuals during difficult times, symbolizing a journey from hardship to renewal.
As part of its rebranding, ZIMO introduces a new logo, streamlined designs, and incorporates recycled materials like keys and coins to reflect the era’s struggles. The collection features clean silhouettes and intricate details, with shining fabrics representing enduring hope.
Founded in 2021 in New York, ZIMO aims to narrate vanishing Asian heritage through a “Fashion Documentary” lens, emphasizing the transient nature of culture in a globalized world.
