Luxury fashion house Valentino has revealed the latest phase of its Valentino Vintage project, broadening the scope of its preowned fashion initiative on an international level and incorporating an educational component.
Originally introduced in 2021, Valentino Vintage was designed to supply a curated selection of high-end stores with preowned Valentino pieces. The project has since expanded from its initial four locations to seven, featuring stores in cosmopolitan cities such as New York, Seoul, Tokyo, Paris, and Los Angeles.
Each participating boutique will showcase a Valentino Vintage display, allowing patrons to participate in the brand’s exclusive vintage exchange program.
This unique program empowers customers to trade them gently used Valentino items for new designs, with the allowable number of exchanged items now increased from one to three. In conjunction with this expansion, Valentino has forged a creative alliance with the London-based educational and incubator platform, 1 Granary. This partnership has brought together the student community and numerous fashion, design, and art institutions in each city where the retail concept is present.
As part of the collaboration, Valentino has gifted a carefully curated assortment of five vintage ensembles to each participating school, with the intention of sharing the knowledge of craftsmanship and artisanal techniques.
Valentino and 1 Granary hope that this partnership will inspire global students and emerging talent to delve into the conservation and dissemination of Valentino’s legacy, ultimately “safeguarding the creative powerhouses of the future,” as stated in a press release.
The prestigious institutions involved in the program include Milan’s IED, Paris’ Institut Français de la Mode, London’s Central Saint Martins, Los Angeles’ Otis College of Art and Design, Tokyo’s Coconogacco, Seoul’s ESMOD, and New York’s Parsons School of Design.
