
Stepping into the norm-defying universe of Fly State is akin to embarking on a journey of self-rediscovery. With its latest Collection No.1, articulated as “Freedom is a State of Mind,” Fly State transcends the superficial veneer of fashion, offering instead a potent narrative of self-assertion for the youth.



Fly State is not just a brand; it’s a vibrant community that stands as a beacon of hope for the quiet visionaries, the under-the-radar thinkers who often get eclipsed in a world obsessed with popularity and superficial accolades. Through this collection, Fly State challenges the norm, advocating that freedom is indeed a state of mind—a state attainable by holding onto one’s essence amidst the swirling storms of societal judgments. The wait came to an end on 17th October, as Fly State launched this much-anticipated collection following a rebranding phase, further encapsulating the ethos of self-expression. The collection’s message is vividly depicted through the models and the way they’ve styled the attire, embodying the freedom of youth and the spirit of caring less about societal validations. Now available at Fly State (fly-state.com)



The visual narrative of this collection is compelling, set against the backdrop of a house party—an environment where inhibitions are shed, and individuals are at liberty to express themselves. The setup aims to transcend the conventional, giving viewers a taste of what it feels like to be unapologetically true to oneself.




The fluorescent lighting creates a unique ambiance, its neon glow painting a tale of liberation and departure from the ordinary, crafting an underground vibe. As the models revel in the radiant glow, they become the embodiments of self-expression and individualism, each basking in the power of embracing their true selves. The play of light and shadow in the photographs tells a tale of liberation, capturing the essence of unrestrained authenticity and the allure of standing apart from the crowd. Each frame is a tribute to the beauty of being different, to the freedom that comes from shedding the mask of conformity and basking in the glory of one’s true self.





Fly State Collection No.1 is more than a fashion statement—it’s a call to action, a call to stand firm in one’s beliefs, to honor one’s essence, and to find camaraderie in a community that celebrates individuality. It’s about the boundless beauty that flourishes when one chooses to step outside the stifling box of societal expectations. Through this collection, Fly State extends an invitation to every quiet dreamer and every hopeful revolutionary, to join a journey of self-exploration and to revel in the boundless spirit of freedom that accompanies the brave act of being one’s authentic self.


Fly State Collection no.1 Credits:
Production: @danwhelan121
Direction: @arannmc & @danwhelan121
Photography: @arannmc
Models:
Videography:
MUA (Makeup Artist): @katecarterbeauty
Stylist: @danwhelan121
Music by: @mackcyy
BTS (Behind The Scenes):
Agencies:
Extras:




