The name of this SS25 Collection is Bushed etc.
Geordie Campbell aims to connect the feminisation of menswear with everyday garments, blending playfulness with wearability, all while keeping a sense of boyish innocence in his designs. His style is about making bold choices with a blithe attitude—those moments of deciding what to wear, only to second-guess yourself later. It’s a fresh take without losing sight of functionality. His design philosophy centres around evolution—there’s no fixed end goal, just a constant adaptation to new influences and expressions of who we are, all the while keeping a healthy rhythm of British nostalgia woven through each collection.
CREDITS
Photographer & Casting Director – Kiernan Francis
Creative Director and Styling – Jon Alexander
Talents – Sadler, Ben & Jeremiah
Casting Assistant – Amos Jin
Photo/Video & Casting Intern – Leyla Tra
LOOKS
Sadler Wears: British boy long sleeve
Jeremiah Wears: The Trap shorts & Bonnie Hat
Ben Wears: Doubleboy Shirt in Navy & ProudPatch Trousers in Denim