Nicholas Daley @nicholas_daley Spring Summer 2021 Campaign Video ‘Stepping Razor’ collection presentation during London Fashion Week
Filmed direction by Joe Ridout @joeridoux
Talent by Jordan Thomas @jordanthomaskarate
Directed by Nicholas Daley @nicholas_daley
Soundtrack by Dennis Bobell @dennisbovell
Styling by Stephen Mann @thenonplace
Artwork by Gaurab Thakali @gaurabthakali
Set designer by Kei Yoshino @keiyoshino_set
“I want the audience to see the collection; the tones and development we did as well as highlight Jordan Thomas and Black British excellence across all different art forms. Whether it’s music or martial arts, from the Karate to the soundtrack produced by Dennis Bovell, a long-term collaborator, I wanted the film to tell an authentic story. To highlight the collection as well as paying homage to icons such as Peter Tosh.”