“UK street culture brand Minus Twø launched our debut immersive popup shop ·hairways·, which brought barbers, a tattoo parlor, a nail bar, and a live DJ’s all under the same roof for the day. Like a quintessential brit barbershop, accessories including jewelry and bags from our new collection were on sale.”
“The idea behind the event was to bring all aspects of the brand together for our family to experience and to get to know some of the people who have supported us since we started in 2017. We set out to provide something no brand has really done before.” Bethnal Green, London, 30th Aug 2020.
