MAM continues its international expansion with the opening of three new pop-ups in Europe’s leading fashion capitals: Printemps Haussmann Paris, La Rinascente Rome, and La Rinascente Milan.
These openings mark a significant step in MAM’s growth strategy, strengthening the brand’s retail presence in Europe and sharing its vision of bold, conscious design with a broader audience.
From October 2025 to January 2026, MAM will bring its distinctive creative universe to three of the continent’s most prestigious department stores. Each space has been designed to reflect MAM’s philosophy of sustainability, craftsmanship, and artistic innovation, offering visitors an immersive experience that connects fashion, art, and self-expression.
The journey begins in Rome at La Rinascente, Floor -1, from October 15 to December 1, 2025, as part of the Jewel Market.
This will be followed by the opening of MAM’s new pop-up in Paris at Printemps Haussmann FEMME, Floor 0, from October 26 to January 26, 2026.
Finally, La Rinascente Milan shop-in-shop, opening on November 11, and running until January 12, 2026.
