The LOEWE Fall Winter 2022 men’s runway show was unveiled in Paris. Creative direction Jonathan Anderson
Anderson has incorporated chunky silk camouflage prints into his collection. “Some camouflage patterns feel very strange as heirlooms. This pattern, once intentionally designed to hide, seems to be a symbol of what we don’t want. Now it’s real. It feels more like surviving a digital war than a war.”
The fashion show in Paris was adorned with a defeated flag and the floor was covered in sand. “It doesn’t represent the fun experience that sand brings, because after all, the end is dust.” The show’s stage was devised by artists Joe McShea and Edgar Mosa: eighty-seven 2.5 × 3.5 m faceless flags made of nearly 4,000 individually cut ribbons mounted on 6.5 m long aluminum poles and reacting to the movement of the models and the audience.
Anderson’s creation, which incorporates such a deliberate twist, speaks to the near, distant, and frustrating limits of the digital age.
None of the garments proposed by Anderson in this collection is designed for the Metaverse. Rather, it was a real closure that ridiculed the current trend of fascination with modern people who depend on smartphones and live in the digital world and the concept of Metaverse.