The esteemed Spanish fashion house, Loewe, ushers in a new era with the launch of its Global Brand Ambassador campaign, featuring K-pop superstar, Taeyong. Marrying his distinct fashion sense and passion for self-expression, the campaign offers a fresh, reimagined style for Loewe.
An Ambassador of Individuality
Expressing his excitement over this new role, Taeyong said, “It’s a real honor to be a Loewe Global Brand Ambassador. I’ve been a huge fan of Loewe, not only for the designs but also for the brand’s philosophy and unique way of communicating. I truly appreciate the opportunity to go on this voyage with Loewe.”
A Perfect Match
As a long-time admirer and supporter of the brand, Taeyong embodies the perfect blend of innovative design and craftsmanship represented in these new garments. The collaboration sees a harmonious merge of key runway pieces and casual everyday staples.
Contemporary Style with Loewe
This contemporary look showcases yet another way to incorporate Loewe into your wardrobe. With Taeyong’s unique fashion sense at the forefront, the campaign sets a new trend, redefining how Loewe can be styled and worn.
Charting a New Course
Anticipate a sea of change in the fashion landscape as this extraordinary collaboration unfolds. Loewe and Taeyong are set to chart a new course in high fashion, fostering individuality and setting new style trends. Join them on this journey as they redefine fashion narratives, one style at a time.



