The boom of social media has made us reach a lot of people through pictures and videos receiving reactions and compliments that help us promote our work in the form of art and entertainment. The more “likes” we have, the more people we are able to reach because the network considers us as “trending”. Some people make use of this status to gain fame and maybe follow their dreams to become a celebrity. After gaining a certain amount of people that enjoy our work, creators would want to make their image something recognizable, using videos of any moment of their regular days and live videos sharing ideas, thoughts, and opinions. When their fan base is solid, formed with people who share those ideas, they start calling those creators “Influencers”, and this is what Jawline is about.

The documentary

Jawline is a Hulu documentary about Austyn Tester, a 16-year-old teen living in Tennessee with the dream of becoming a star in the live-broadcasting media to leave behind his boring rural lifestyle and having girls falling in love with him.

He lives in a poor home with his mother and brother but has charisma and a good-looking face. This has won him a fan base of mostly girls who adore him in his photos and live streams. Austyn wants to use his fame to spread positively to the world, acting as a motivational speaker as well as a heartthrob.

Even with his ambitious dream and seemingly good “career”, there are few opportunities to accomplish his goal, because it’s hard to get famous and it is harder to stay in the fame for too long. The times change and so does people and trends, and what today may be popular, tomorrow could be forgotten or labeled as wrong in the eyes of society.

This film’s genre is hard to determine. Some people may call it a drama or a modern coming-of-age, but regardless of what people think, the film is mainly informative. Austyn’s online persona may be based on positively, but is it authentic? Is it really the sweet life he always dreamed about?

Social media is a double-edged sword as well as a mask for people to do as they please, whether it is a good thing or a bad thing, but it requires a lot of work, passion, struggles and will just like any other job and it is up to us to make a proper use of it.