Nestled in the iconic Espace Niemeyer, the former headquarters of the French Communist Party, Jacquemus delivered an unforgettable evening where fashion met playful tradition. Designed by Brazilian modernist Oscar Niemeyer in the 1960s, the space’s surreal, curving architecture served as the perfect backdrop for a reimagined French twist on bingo, titled “la loterie.”
The night unfolded like a quirky, campy game show, blending suspense and style. Guests sat in anticipation as numbers emerged from an air-blown drum, each call met with an eager hush. Prizes stayed true to Jacquemus’s signature aesthetic: plush knit hats, whimsical scarves, and gloves that bordered on wearable art. Handbags, displayed like sculptures on stark pedestals, teased hopeful participants awaiting their winning numbers.
The evening culminated in a dramatic finale as Simon Porte Jacquemus himself appeared, offering a generous 2,000-euro shopping spree at the Avenue Montaigne flagship to one lucky winner. For others, the night ended with festive ornaments shaped like Jacquemus’s iconic accessories—a subtle reminder of the brand’s attention to detail.
Fresh off a buzz-worthy “Winter Retreat” campaign, Jacquemus once again proved its talent for turning ordinary moments into fashion spectacles. Bingo in Paris has never looked this chic.