Following a somewhat lukewarm reception to BALENCIAGA’s Fall 2023 show in Paris, the fashion world waited with bated breath to see which direction the iconic house would take for its Spring 2024 presentation. As it turns out, Demna Gvasalia’s BALENCIAGA has opted for a more subdued path, at least for the time being.
A Digital Show to Remember
With a captivating digital presentation that lasted five minutes (invitations were dispatched in the form of a keyring), the message was evident within the first 30 seconds. Set against the backdrop of BALENCIAGA’s renowned 10 avenue George V location, the showcase focused on everyday people living their lives in the heart of Paris, all donned in full BALENCIAGA attire.
City Life on Display
With a wide array of city dwellers, including dog walkers, couriers, skaters, and cyclists, the presentation embraced the Parisian sunshine and even a surprise rainfall. The first three minutes of the digital show displayed a monochromatic ensemble, consisting of trench coats, denim outfits, and hoodies. Then, in a refreshing change, bursts of color were introduced in both apparel and footwear.
The Allure of Sophistication
Embodying the spirit of sophistication, sharp tailoring was juxtaposed with luxurious rare wool. Evening wear found a new expression in surfer jerseys and more technical-looking pieces. The well-known Biker Boot was revamped into a Pantashoe, an innovative blend of functionality and a touch of demi-couture, as BALENCIAGA describes it.
But is that part of their plan? Only time will tell if this is a temporary change or the new normal for the label.
Nevertheless, the BALENCIAGA of 2024 is here, with its Spring collection standing as a testament to its quiet return. It might not be the most exhilarating show, but its presence in the fashion landscape is undeniable. The world watches and waits to see if BALENCIAGA will ever truly reclaim its former glory.