The Hermès spring-summer 2024 campaign, “Faubourg Calling,” elegantly bridges the sophistication of Paris with the vibrant energy of New York City. Photographed by Craig McDean, the campaign stars models He Cong and Amanda Murphy, who embody a refined yet playful spirit through a series of captivating visuals.
The campaign transitions the classic ambiance of Hermès’ flagship at 24 Faubourg Saint-Honoré to the bustling streets of Madison Avenue, NYC. This fusion of Parisian elegance with New York’s dynamic atmosphere creates a unique and engaging narrative.
This campaign not only showcases Hermès’ timeless craftsmanship and luxurious designs but also tells a story that connects the past with the present, reflecting the brand’s enduring appeal and innovative spirit.
