The Italian house Gucci launches Off The Grid, the first collection of Circular Lines, a new project to support circular production which basically means recycling.
The brand’s creative director Alessandro Michelle has created pieces not only from recycled materials but also from organic materials coming from sustainable sources. With a very genderless style in some of the complements, this new campaign really shows the inspiration for this collection. A mixture of urban and classical styles portrayed by the scenario: a treehouse built in the middle of a big city. It shows this new collection’s philosophy and the wish to live more “off the grid” referring to city life and pollution.
This global campaign of the first Gucci Circular Lines collection features stars such as actress Jane Fonda, King Princess, Lil Nas X, Miyavi and David de Rothschild in a very cool scenario.
The inimitable Jane Fonda leads the cast of the campaign for the first Gucci sustainable line which also includes David Mayer de Rothschild, Lil Nas X, King Princess and Miyavi. They each wear pieces from the Gucci Off The Grid collection designed by Alessandro Michele, standing and sitting in a treehouse in the city, ready to—as the line’s label suggests—open the door to a new beginning. Gucci Off The Grid is created using recycled, organic, bio-based and sustainably sourced materials, including ECONYL®, made from regenerated Nylon coupled with solvent-free recycled polyester as well as leftovers from Gucci’s manufacturing processes.
Music: “I Can See Clearly Now” (J. Nash) © 1972 Nashco Music Inc / Ashco Music Inc / CP Masters BV Courtesy of Warner Chappell Music Italiana Srl (P) 1972 Sony Music Entertainment UK Limited Courtesy of Sony Music Italy S.p.A