Under the artistic direction of Sabato De Sarno, Gucci Ancora’s latest campaign, captured by photographer Anthony Seklaoui, celebrates a free-spirited family concept with a warm, festive touch. The Gucci Gift collection showcases a mix of refined textures, bright colors, elegant shapes, and sparkling details. Central to the collection is the House’s iconic bags, presented in a variety of colors and materials, embellished with metallics and crystals. The GG canvas is highlighted in the Gucci Valigeria range, featuring a wide array of luggage and travel accessories.
The unifying element of the collection is the Horsebit motif, adorning shoes, bags, leather goods, and even clothing items like jackets and jeans. This motif, a key symbol of the House, is creatively reimagined throughout the collection. Gucci Gift’s presence is global, with special pop-ups in cities like Paris, London, Shenzhen, and Bangkok, and availability in select stores and online. These spaces and the collection itself are marked by the signature Horsebit, symbolizing the allure and luxury of Gucci’s offerings.