Miu Miu unveils its 2025 campaign with a striking visual language that fuses classical portrait aesthetics with a distinctly modern sensibility. Gigi Hadid takes center stage, modeling the brand’s updated leather collection, including a fresh interpretation of its signature matelassé—now rendered in plush suede.
Shot by Steven Meisel, the campaign features a unique artistic approach, with hand-tinted color effects lending a textured, almost painted quality to each frame. The result evokes the elegance of traditional portraiture, while maintaining a contemporary visual sharpness.