It’s the 90s. The Wall is gone. The clubs are open. And everyone’s looking for a future that feels like freedom. Gerrit Jacob is proud to announce a new collaboration with MUBI, launching a limited edition capsule collection in conjunction with the themed exhibition Dream On – Berlin, the 90s at C/O Berlin. Inspired by MUBI’s curated film series Reclaiming Spaces: Berlin, the 90s, the five-piece collection – two bags, a denim jacket, jeans, and a t-shirt – captures the irreverent, restless innocence of a city in the middle of its own rebirth.
The Capsule Collection
Five pieces, five stories. Jacob reimagines the city’s post-unification spirit through the subcultural DNA of its underground scene – a mix of rave-fuelled chaos and DIY aesthetics that built the new Berlin. The t-shirt, emblazoned with hand-drawn scribbles, is a direct homage to the graffiti and artwork that covered every toilet stall of Berlin’s underground clubs. The two bags, stenciled and hand-sprayed, take their cues from the graphic intensity of raves inspired by the film collection curated by MUBI and the ubiquitous rave flyers that plastered the city. Meanwhile, Jacob’s take on denim, seen in both a jacket and jeans, evokes a high-octane remix, embodying the raw yet aspirational ethos of the era, where fashion and self-expression were inseparable from the city’s evolving identity. The capsule collection will be celebrated at the MUBI Night at C/O Berlin on November 16, where free entrance, DJs and drinks invite the public to experience the exhibition and collection in person.
The Campaign
The accompanying campaign, shot by Berlin-based photographer Marina Mónaco, grounds the collection with the essence of a generation reclaiming spaces, both real and imagined. Art-directed by Bianca Batson, the campaign uses a documentary lens to capture the rawness, urgency and irreverence of a city in flux. As the campaign’s central character drifts through Berlin, the city itself becomes part of the collection, its textures echoing throughout each frame.
Themes of love, heartbreak, freedom, rebellion – the stuff of life, shot in the streets that lived it – appear in both black-and-white and colour. The campaign’s key visual, an airbrushed dragon emblazoned on skin adorned with ”Reclaiming spaces”, echoes the cultural energy of the MUBI film series that inspired the collection. Shot on Warschauer Brücke, the photo is a love letter to the unpolished, imperfect, and messy beauty of the “anything-goes” attitude that defined the city after the fall of the Wall.
