EGONlab FW20

Even if it may seem radical, the concept should be approached from a more primary angle, the idea being “leader of tomorrow” rather than proposing a uniform. It is not political, but full of hope – that of an awakening in each person and the desire to build a future together. Following on from our call, this new chapter aims to strengthen the brand’s DNA by declining the characteristic punk spirit and to integrate it into a modern and universal wardrobe. The humor is always present, as the famous and controversial slogan “MAKE AMERICA GREAT AGAIN” clearly shows. Once diverted it becomes “MAKE HUMANITY GREAT AGAIN”; A nod to today’s society, to the modern revolutionaries to whom this collection is primarily addressed. The tailoring, at the heart of our creation, originates from workwear principles this season, taken over from different trades, intrinsically, it is the structure of the garment that we are passionate about and that fascinates us. Integrating these classic codes of punk and these multiple and multidisciplinary elements open up the way for change. Being a leader is no longer partial to an elite.