A lot of designers attach it to their brand names without proper education on when, where, and how these words apply. The application and involvement of this phrase comes with a lot of requirements, and qualification is based on meeting certain rules. These rules govern the endorsement and exploitation of this phrase, and they are explicitly summarized below;
• Brands must have an Atelier in Paris that full-timely employs at least fifteen staff members.
• Garments must be made by hand by professionally skilled tailors and seam workers.
• Atelier must design made-to-order clothes for private clients; with more than one, two or more fittings.
• Atelier must have at least twenty full time technical workers in one of their workshops.
• Haute Couture houses must present a collection of no more than fifty original designs, both day and evening garments to the public every season, in January and July.
Fashion shows are the most ridiculous things possible. I watch them sometimes with my brother, and we just diss and point out how awful each outfit is. I couldn’t handle being a model if I had to wear those clothing. I’d be giggling the whole time.
Now, Haute Couture clothes are garments that require special attention and keen detailing. A lot is extravagantly considered; and the employment of skilled knowledge vehemently rooted in the professional production of these garments cannot be overemphasized. Whilst most people find these garments as works of art and implore that they are eternally celebrated, a lot of people find them very impractical and questionable.
“It’s highly unreasonable, completely unaffordable, and often un-wearable. So what then is the importance of Haute Couture, and why are we so fascinated by it?”
• There’s the real purpose amongst many others- Marketing.
Although the more expensive shows may cost upwards of £500,000, they still work out cheaper than advertising campaigns shot with big names and models and superstar photographers, and have more immediate and mainstream audience.
– Susannah Frankel
• They probe the interest of the Press. Elaborate and “bizarre” clothes often effortlessly tickle the fancy of the press because they are considered more progressively ridiculous. They in essence, bring the most attention to the brands.
“There’s no such thing as bad publicity; only your own obituary.” – Brendan Behan (Irish, 1923-1964).
• Most Haute Couture garments are usually not intended for sale. They are made to influence a next seasons approach towards fashion through Color Scheme Selections, Silhouettes, Pattern Manipulation, etc.
• The shows are very functional, and have proven to be grounds/sources for designers to show off skills by demonstrating the extremes of what could be done with immediate fabrics, detail, elaborate materials, etc.
Haute Couture garments are art, and they require to be studied. The whole question arises from the obvious situation that most people are confused as to what fashion is, and how it should be regarded. Paintings, video games, movies, films, abstract art, morbid graphics, dreary animations, and even certain dire picturesque are celebrated and understood.
Every critique believes and understands that there is a background [and somewhat appealing] story behind all of these visual constellations. Even car companies produce concept cars never to be sold.
Again, Haute couture garments are art and require to be studied.
Take a few examining and analyzing backward steps, and appreciate the expressed creativity that comes in this form of craft. There’s really more than meets the eyes.