The latest collection from Charles Jeffrey LOVERBOY, titled STATANT PASSANT RAMPANT, showcases a captivating blend of medieval British aesthetics and avant-garde sensibility. Drawing inspiration from heraldic symbology, the brand’s unique illustrations by Charles Jeffrey bring mischievous unicorns, majestic eagles, and fierce lions to life.
A Modern Twist on Medieval Style
Within STATANT PASSANT RAMPANT, LOVERBOY reimagines traditional tartan, a brand staple, with etched denim styles, plaid suits, and kilts. Playful doodles of medieval tropes add a touch of whimsy to the collection, while new signature suiting styles redefine contemporary tailoring.
Express Your Individuality
Comfort meets allure in the collection’s cozy sweats and gothic-inspired dresses. LOVERBOY’s mascot, Gromlin, adds an adventurous element, encouraging wearers to embrace their own unique sense of style.
Complete Your Look with Distinctive Accessories
Discover a range of accessories that complement the collection’s aesthetic. Stand out with a new shoulder bag featuring a distinctive Chomp buckle, and embrace the legendary ears beanies reworked for a fresh twist.
Experience the Captivating World of STATANT PASSANT RAMPANT
Step into the captivating world of Charles Jeffrey LOVERBOY‘s STATANT PASSANT RAMPANT collection, where medieval charm seamlessly blends with avant-garde style. Let your imagination run wild with these bold and imaginative pieces that challenge traditional fashion norms.




















Creative Director: @mrcharlesjeffrey
Photographer: @dexterlander
Stylist: @benkschofield
Stylist Assistant: @kitswann
Movement Director: @katecoyne68
Set Design: @davidcurtisring
Set Design Assistant: Anna Makri, Thiers Brandao
Designer: @daniel_rozsahegyi
Designer: @emmaistvanffy
Brand Production: @dianidiaz
Shoot Assistants: Gol & XinYue
Make up Artist: @soda_mua
Hair Stylist: @hairbylinus
Models: @mateen_ismail and @mikanobles




