For Fall/Winter 2026 campaign, Chanel explores transformation through the metaphor of the caterpillar and the butterfly. Matthieu Blazy reimagines the House’s iconic codes through fluid tailoring, contrasting textures and nature-inspired details, creating a dialogue between heritage and contemporary femininity.
Photography by Julien Martinez Leclerc
The Chanel Fall-Winter 2026 campaign, directed by Stuart Winecoff and photographed by Julien Martinez Leclerc, explores the idea of transformation, evoked through the metaphor of the caterpillar and the butterfly. Movement becomes the starting point for a collection in which the House’s identity evolves through a series of contrasts, from structure and lightness to masculine and feminine elements.
At the heart of the collection is one of Chanel‘s most recognizable codes: the suit. Matthieu Blazy reinterprets it through softer proportions while maintaining defined shoulders, as tweed, gauze, knitwear and iridescent surfaces add texture and luminosity.
The connection with nature emerges through the color palette and decorative details. Floral motifs appear across dresses, jewelry and bags, while pastel shades and sheer fabrics create a painterly atmosphere.
Eveningwear heightens this dramatic dimension with sequins, luminous fabrics and intricate embellishments. Accessories follow the same interplay of contrasts, combining natural and artificial materials such as coloured resin, mother-of-pearl, soft leather and embossed finishes.
Completing the narrative is the campaign setting: Gabrielle Chanel’s apartment at 31 Rue Cambon, transformed into a party scene. Deeply connected to the House’s history, this iconic location becomes the backdrop for a contemporary vision of the brand, where past and present remain in constant dialogue.
Images and Video of Chanel FW26 Campaign
