Carhartt WIP and Salomon return for their second collaboration, expanding on the shared values that defined their first partnership: functionality, durability, and an uncompromising commitment to performance.
Known for their contemporary reinterpretation of hardwearing gear, Carhartt WIP has retooled a key Salomon silhouette resulting in a rugged, detail-driven design.
The X-ALP Carhartt WIP is constructed to meet the demands of any environment. Built from years of collective design expertise, the shoe incorporates robust grainy leather and suede overlays accented with Carhartt WIP’s signature camouflage.
With visuals directed by Bailey Marklew, the accompanying campaign takes place in a remote outpost plagued by electromagnetic anomalies and warped gravitational pulls. As a team of researchers work to uncover the truth, a sinister presence makes itself known – a creature hidden from perception, save for a set of writhing thread-like tendrils, reaching out as if searching for something it once lost, but which still endures.
CREDITS
Director / Editor: Bailey Marklew
Photographer: Jack Symes
Production & Set Design: Studio Info
Styling: Lottie Collins
DOP: Ruben Neviazsky
Music: Kit Seymour
Color Grading: Matthew Blacklock
Models: Amane, Elodie, Elliot
Casting Director: Tally Francis