Chloé Bechini @chloebechini founded a marvelous creative jewelry brand in February 2018 in Paris named Bonanza Paris @bonanzaparis, which offers a great variety of high-quality pieces made in France. The ethos of the brand is the creation of ostentatious jewelry synonymous with assumed femininity, sublimating the skin and highlighting the body, being part of the present, honoring the past, and shaping its idea of modernity.
The pieces Bechini creates are inspired by the iconic style of the 1960s to 1990s, illustrating the brand’s credo: “a piece of jewelry is there to be seen, and not to be hidden,” both for men and women as her designs are unisex, inclusive and timeless.
Because femininity is not limited to women.
Because masculinity is not limited to men.
To emphasize femininity, the designs contain irregularities, textures, voluptuous shapes, and the presence of multiple chains in raw materials of golden color. Each collection is addressed on a theme: nature and more particularly the spirit and warmth of the Mediterranean, women’s engagement for women.
“Women have always inspired me and men are my new source of inspiration. It’s time to talk about feminism through men. And we need more humanity, listening, and understanding.”Chloé Bechini, founder of Bonanza Paris.
In addition to these amazing ideas, Bonanza Paris has also decided to provide financial support and influence to “La Maison des femmes” (The Women’s House), to act in favor of women, allowing the brand to become a true relay of information on the actions of the association to its community and strengthening the values of the brand.
Across all collections, the brand uses 24kt gold-plated brass, and all the items are produced in two family-friendly French workshops, located in Amiens and Ardèche, who work on a human scale, offering precious manufactured jewelry.